Performance marketing

I help brands scale paid acquisition, with a focus on fintech, crypto and gaming.

I work across sectors, from strategy to media buying and campaign execution. These are simply the verticals where I have the deepest hands-on experience, and where I can add the most value, especially where compliance and platform eligibility add extra layers most performance marketing doesn't have to deal with.

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Where I can help most

Two areas where I have the most experience

I work with brands across different sectors. These two, however, are where my experience runs deepest, and where I can help with the most confidence.

Fintech, crypto and digital banking

These brands operate under compliance requirements that shift often and vary market to market. Before creative or media spend even enter the conversation, it's usually worth mapping out platform eligibility clearly: what's allowed, where, and under what kind of licence.

That's where I come in. I help scope that out, then build campaign strategy and targeting around those constraints, not despite them.

Gaming

I've been a gamer for many years, long before anything to do with marketing. That helps me tell when creative feels native to a gaming community, and when it reads as a forced ad unit, which happens more often than most user acquisition campaigns admit.

I enjoy working on launch campaigns and UA strategy that speak the right language, to the right community, not just the right demographic.

A bit about my path

How I got here

I spent a few years working within advertising teams at Reddit and X, supporting technology, finance and gaming brands directly with campaign strategy and media buying. I wasn't just a platform user, I was the person helping decide how budget should be allocated, which gives a closer view of how targeting, creative approval and platform policy actually work in practice.

Before that, I worked as a real estate agent for about a year. It was a simple job in many ways, but it taught me how to sell directly to people, without large teams or departments behind me. That still shapes how I work today: I prefer lean processes and direct conversations over complicated reporting decks.

Over this time, I've managed more than $500K in media spend, with campaigns that in some cases delivered ROAS above 10x.

Professional background

Where I've worked

In chronological order, from my first experience in sales to managing accounts for global brands.

Jun–Oct 2020 Social Media ModeratorADIB — Abu Dhabi Islamic Bank Remote

Oct 2020–Nov 2021 Real Estate AgentREMAX Lisbon

Dec 2021–Jul 2023 Client Partner EMEA–MENAX (Twitter) Dubai

Aug–Oct 2023 Marketing & Advertising ConsultantReddit Inc. London

Oct 2023–Aug 2025 Senior Advertising ConsultantReddit Inc. London

Oct 2024–Aug 2025 Senior Account ManagerReddit Inc. Lisbon

Aug 2025–Jan 2026 Account ManagerCoinbase Lisbon

Let's talk

A short, no-obligation discovery call

I'd rather have a 15-minute call than a long intake form. If it makes sense to move forward after that, great. If not, no hard feelings.

dempsey@alremeithigrowth.com